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Grizz Essentials’ New Brand

FElogoFirst and foremost, we are writing today to say “thank you!” for your incredible support of Grizz Essentials this year. When we began this venture on February 1, 2015, we did not know whether GrizzNation would be as excited by the idea as we were, and your response has been overwhelming.

As you know, over the past 9 months we have worked tirelessly to hand-curate boxes filled with unique Grizzlies-centric products, which we have shipped to Grizzlies’ fans in almost every state and five countries! If we’ve learned nothing else in this process, we have learned that GrizzNation truly is everywhere. It has been fun, chaotic, and at times stressful, but the satisfaction of reading your excited texts, tweets, Facebook posts and emails has confirmed that it has all been worth it. It is a little like getting to play Santa 12 times a year!

Now, to our big announcement! When we started Grizz Essentials, we had no idea where it would lead us. Like any business, when an opportunity to grow presents itself, you have to consider it. Through good fortune, and thanks to your support, Grizz Essentials has an opportunity to expand and offer our unique, lovingly hand-curated boxes to fans in other NBA markets. As part of this expansion, we will be rebranding as Fan Essentials. The change will become effective October 20th, so look for our social media accounts to transition and our redesigned Fan Essentials website to launch over the next few days!

I am sure many of you are wondering what this means for you as a Grizz Essentials subscriber. As our customer, you’re going to continue to get the same high-quality Grizzlies-centric products you’ve come to expect from us every month, only the box will have a different name and logo on the outside. Our hope is that by working with a larger group of teams, we will actually be able to deliver new types of Grizzlies-centric merchandise, collectibles and gear that aren’t currently even being produced for Memphis fans. From a logistical standpoint, you will not need to do anything as all of your subscription information will automatically convert seamlessly to Fan Essentials.

We hope, in time, to expand to cover teams across the country and in all the major sports leagues, but Memphis will always be our home and GrizzNation will always be our family. We look forward to carrying on a long tradition – from Piggly Wiggly to Holiday Inn, from Elvis Pressley to Justin Timberlake – of game-changers that came out of this great city and found a way to carry the spirit, ingenuity and creativity of Memphis out into the world.

This is an exciting time for us, and we owe the opportunity to you for taking a chance on us. We appreciate your continued support of this local, family business, and look forward to delivering great Fan Essentials boxes to your door every month.

– Mark, Courtney, Jaxon and Rylee King aka Fan Essentials

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